iPhone app helps Domino’s smash sales forecasts

[pullquote1 quotes=”true” align=”right”]Sales grew 18% in the 13 weeks to 26 December[/pullquote1]
Domino’s Pizza has once again smashed expectations by posting a double-digit rise in sales, partly due to social media sites and its new iPhone application.

The company launched its iPhone app in September, and has now taken more than £1 million of sales through it in the UK. It will soon launch a similar application for smartphones which run Google’s Android operating system.

Domino’s embraced social media vigorously during 2010. It is “liked” by more than 1.5 million people on Facebook, having offered prizes to the user who recruited the most fans. It is also followed by more than 21,000 on Twitter, which is used to communicate with customers about their orders.

[pullquote1 quotes=”true”]1.5 million ‘like’ Domino’s on Facebook[/pullquote1]